For those of you wondering what “Possum” is, it’s the name the local search community decided to give to the massive Local algorithm update that took place on Phone Number List September 1st. 2016. Phil Rotek suggested the name, pointing out that it's fitting because many business owners think their Google My Business listings are gone, when in fact they aren't. They've just been filtered - they're playing opossum. What was the update? All the evidence seems to Phone Number List indicate that this particular update only impacted rankings in the 3-pack and Local Finder (AKA local results or Google Maps results).
There is talk of another update that happened right after that impacted organic results. I think the main purpose of the update was to diversify local results and also to Phone Number List prevent spam from ranking. Based on the dozens of ranking reports I've analyzed, I'd say this is the biggest update we've seen in Local since Pigeon in 2014. One of the main things that got updated was Google's filter that applies to local results. The specificities 1. Businesses that are located outside of the physical city limits have seen their rankings increase significantly. Sarasota-vs-gulf-gate-estates I wrote Phone Number List earlier this year about a problem we face in local SEO where if a business is located just outside the physical city limits of a particular city,
It has a very hard time rank for keywords that include that city name. These businesses don't often even drop into a city "technically," according to Phone Number List Google Maps. After this update, many businesses like this saw their local rankings increase dramatically. Here is an example. Direct Inspections was a company in Sarasota that I consulted for recently. They really wanted to rank for keywords like "home inspector Sarasota". They fell outside the physical borders of Phone Number List Sarasota and were technically in a census-designated place (CDP) called Gulf Gate Estates. Like most of these cases, their mailing address is in Sarasota. Sarasota-screenshot On August 6,