Since I was an intern, I have been promoting the bulk sms service content that I jokingly called psoriasis in various channels. At that time, I didn’t understand what IWOM was or what content marketing was. I just found that the same manpower, the effect of drainage and registration is different. There can be many times. Later, after years of study, exploration and thinking, I integrated all online content marketing with customer acquisition as the core purpose into what I bulk sms service call the "content triangle" model. I will combine Zhihu, SEO, and my own practice cases to share the methodology and strategies that can be replicated as much as possible. I won't talk about the consensus part. From the perspective of content acquisition and conversion, I will talk about 3 parts that need special attention: 1.
Content must have unique value Creating unique bulk sms service value for customers is a fundamental business principle in itself. Don't force a press release to express something, or produce content that is difficult for many customers to understand and digest in order to reflect professionalism. For example, the content I shared today at To B CGO, which is not bulk sms service found anywhere else, is unique; for the most important goal in content marketing - the sharing of customers, this is the value. Of course, the unique value content is not necessarily original, the content collected and organized is also acceptable; the value is diverse, and interesting is also a value; In the field of To B,
The unique value content usually provided to bulk sms service customers includes these parts: a certain/certain concept, such as GrowingIO talks about growth every day; short books talk about private domain traffic recruitment; certain terms and explanations, Such as SCRM, traffic pool; some logic, such as the importance of B2B digitization, the value of bulk sms service private domain traffic; and so on. These are the basic logics for producing unique value content. To B content is rootless water without logical support. It is recommended to regularly update and sort out the core logic and share it with all content colleagues. A small example, the content production of short books has very strict requirements on value, even if it is just an educational morning paper: The online youth English 51Talk 2020 Q1 revenue wa