he most important thing is to define metrics (and goals with deadlines) BEFORE each Inbound Marketing campaign. Do not start an Inbound Marketing campaign without having a SMART goal. For those who do not know, a SMART goal is: S- Specific (Specific): The Jewelry Retouching Service objectives must be formulated in a specific and precise way; M- Measurable (Measurable) : The objectives must be defined in such a way that they can be measured and analyzed in terms of values and volumes;
A -Achievable (Attainable) : The possibility of achieving the objectives must be present; these must be achievable; R- Realistic (Realistic) : The objectives are not intended to achieve higher ends than the means allow; T- Temporary (Time-bound) : The objectives must be defined in terms of duration. Only then will it be possible, at the end of the term, to define the ROI (return on investment) of the campaign based on those metrics. Attraction Results Among the attraction metrics, we can mention the audience of your site. How many unique visitors do you receive on average per month? Has that number grown? As soon as? [sc
wp-content/uploads/sites/3/2018/05 /materiais_blog-2.png" title="Kit: Master Google" description="Discover how to use Google, increase your online visibility, create AdWords campaigns, extract results from Analytics and discover the potential of Search Console." button="Get the free KIT!" ] Also if it is part of this funil stage, the bounce rate or rejection rate of your pages. That rate expresses the percentage of people who close a page without clicking anything else. If the bounce rate is high, it means that the content, the Layout or both, are not being attractive to interact with the site. On the plus side, we have average page views per visit, a measure of how intensely visitors engage with content. The presence in social networks also counts a lot for the attraction of clicks. The production of publications and tweets is fundamental in this aspect. When it comes to measuring traffic , it is possible to detect its origin (Google, Facebook, AdWords, etc.) and act accordingly.