Anyone who reads my Smart Insights blog posts probably knows by now that I'm trying to accomplish two things: Show marketers that research isn't too difficult, time-consuming, or expensive (okay, it's actually about three things)Show marketers the benefits of search and why it's worth it The Phone Number List next method I want to tell you about is a particularly time-consuming type of research: ethnography, which are long-term observational type studies, however, I also think that a simple short-term ethnographic study can also bring benefits fantastic for user research and creating personas that I recommend contain these features :Ethnography doesn't need to be time-consuming and there are ways to use this short-term research method to increase your conversions and target your marketing by helping you understand your audience.
Persona research guide Access our Persona research guide This guide will help you create personas using the most appropriate research techniques. Access the Persona research guide What is ethnography? Ethnography is the process of observing users to understand their behavior, culture, needs, challenges, desires and developing a product or service based on this in-depth knowledge. It is essential to have the right person to observe and to be as involved with them or to Phone Number List interrupt them is also very important. Ethnographers observe, nothing more. They interpret behavior and can use this information to improve a product or service. It is important not to be tempted to ask questions, but simply to listen and watch. Ethnographic studies usually involve various research methods such as observation, interviews, surveys and may also include diary studies,
although keeping a diary is not necessary if you are observing and that alone can be a separate study, with interviews. Diary studies generally eliminate the need to meet a participant. What can I use it for? Ethnography can help understand users to Phone Number List create personas and help with persona research. It involves observing your customer in their natural environment, such as observing shoppers at a grocery store of their choice. It can be used to help design websites, services and products