One of the most important tools to optimize your marketing results is A/B testing. These simply represent the end of hunches: instead of having an "impression" about the best Layout of a page, you can have the certainty, expressed in numbers.
An example
You can design a landing page so that half of the visitors Clipping Path Service who come to the site through Google see the page one way, and half another. After some time, you compare the conversion rate of both layouts. You eliminate the least effective and keep the winner, thus guaranteeing the best results. The personalization and constant improvements of the content, remember, is one of the pillars of Inbound Marketing.
Setting an objective with goals, deadlines ( example: double the number of visitors in the week they enter, get 1,000 downloads by the end of the month) and a campaign designed specifically for it, you will achieve excellent results with Inbound in a short time. Just start using what you've learned so far.
This article is part of the Results Analysis chapter of the Inbound Marketing Ebook, which you can download for free below to expand your knowledge on the subject: