Many times, when I set up a project with someone or a team, the first consideration is the business model, so that I haven't thought about the user experience for a email list long time, until I read "Behind the scenes products" written by the product manager of Cloud some time ago. This book, I just started to think, in the whole product process, how to choose the business model and user experience!
Early stage of product: user experience takes precedence over business model
For those of us who are C-side, in the early stage of the product project, we don't have to think about the business model of the product, we can just solve the user's problem, or have a pain point in a certain direction, how should we solve this? question! But there are exceptions, that is, when we are making products on two-sided platforms, at that time, when we design products, the business model should take precedence over user experience, because the two-sided platform allows us to naturally choose which side we choose first, such as online appointments. When the car first started, it was a two-sided platform.
When we are making products, should we give priority to the passenger side or the driver side first? Didi first chose the driver terminal at the very beginning. Of course, that product was very low. In the first version, obviously, in the bilateral platform, the business model should take precedence over the user experience!
If we are not a two-sided platform, then when we think about it, the user experience is more likely to be the priority. For example, in the book about the behind-the-scenes product, when designing around NetEase Cloud, they have always been user-centric. Demand, specializing in market research, user visits! In that book, they record in detail how they conduct user access. This is worth learning and learning from us as user product managers! Therefore, in the early stage of the project, we can not discuss the business model, and try to make products around users as much as possible, so that our products may be better!
So what if it's the B side? I haven't done B-end very much, but I have talked with B-end product managers many times. In the establishment of B-end products, the business model is greater than the user experience. The user experience of B-end products may not be good, but as long as his business model is clear, then Basically it's OK! Of course, a friend of mine who has been doing it for a long time told me that the user experience will also be considered when working on the B side, but that is what I will say next! Generally speaking, in the initial stage of the B-end product project, you don't need to consider the user experience, as long as it can solve the user's needs, as for the quality of the experience, you don't need to care!