For example, a recent client of ours had a development team looking to optimize for page speed, but they were looking more closely at an internal metric rather than the external ones that Google studies. It was much easier to get buy-in on this subset of recommendations than on any of the others because it supported the mandate the person had received from their bosses. So it was more helpful for me to focus on that when talking to him than things like redirects. Although this required a reprioritization of what I thought
were the most valuable tasks, this helped shift the focus a bit to the page speed effort to ensure the items I highlighted were prioritized. You lose some, you gain some - as long as the result is income! Do what you can to balance the scales As a developer, I can tell you that even if you were to become one, it will still be difficult to get the development teams to make jewelry photo editing service things happen. However, when you speak their language and are more interested in providing them with the right detail-oriented solution, you will go much further than those who don't. By improving your deliverables, leveraging task runners, developing business cases, effectively prioritizing, and being mindful of who you are dealing with,
you will be much closer to full implementation and better performance of organic search. Good luck converting your Andersons to Aldersons! The opinions expressed in this article are those of the guest author and not necessarily of Search Engine Land. Staff authors are listed here.
When working with clients, we always start by identifying existing pages that could rank well. These should be highly targeted (brand name in URL, title, etc.), have good domain authority, and ideally already rank on page two or three. After that, however, we often turn to creating new content to rank. How to Get Developers to Implement