Since its launch in 2012, the official account has undergone numerous major or minor revisions. As small as an icon, as large as a small program. With the explosion of the content industry and the tightening of supervision, the official account has produced many super large numbers. Of course, there are also a few who have stepped on the red line. In the phone number list past 8 years, it has become more and more difficult to "get fans" on the official account. But in any case, the 10W+ generated by the unique reading and display mechanism of the official account has become a synonym for the popular text used by the whole network.
If you rank the sub-products on WeChat, the official account will be ranked after the chat, wallet, Moments, and before the applet, which shows the significance of the official account to WeChat.
Starting from the logs in the QQ space in the early years, the content has an extraordinary significance for Tencent’s social empire to improve user stickiness, helping QQ and WeChat transition from a simple communication tool to an all-encompassing comprehensive community. The official account is also the earliest Copy of FaceBook One of WeChat's product features. However, it is becoming more and more difficult for authors to attract fans on the official account. Many revisions of the official account in the past two years have revolved around how to make "it" visible to more people.
Let’s first look at the “Top Reprint Official Account and Author”. Simply put, to reprint original articles from other official accounts in the previous official account, you need to apply to the author for a single opening (that is, granting the designated official account the reprint permission to modify the article) ) or double-opening (granting the designated official account the reprinting authority to modify the article without showing the source of the reprint), this change is mainly aimed at the first single-opening reprint.