There’s plenty of debate about call-to-action placement. However, we suggest putting your links or buttons below at least some text so your promotions aren’t too in-your-face. Doing so also provides context to whatever your offer or deal is. This again helps you seem less spammy. Below is an example from Tens Sunglasses, which comes off as conversational and manages to showcase a clear call-to-action without having to be spammy about it whatsoever. Take note of the brief copy and image featuring an actual person, too. See how these tips work together?
SPRINKLE SOME REASSURING POWER WORDS INTO YOUR EMAIL COPY To wrap things up, here are some quick power words to make your whatsapp database messages more friendly and relatable. Whether in your subject lines, body copy or calls-to-action, any combination of these phrases is fair game. “Thank you,” serving as a way to show you gratitude and appreciation “Welcome,” providing a warm greeting to your readers “Invite,” again, framing your message as a friendly arrangement and not a sales pitch “Understand,” highlighting your sense of empathy and understanding “Need,” presenting your message or information as valuable and must-see.
“Honest,” showing that you’re being real and authentic with your audience “Listen,” highlighting your willingness and desire to communicate (think: you want to talk with customers, not at them) “Safe,” reassuring your customers of risk or worry “Now,” making your messages seem timely and actionable “Easy,” showing that your offer or solution doesn’t require a bunch of steps or a steep learning curve And with that, we wrap up our guide to relatable marketing via email! Here at Disruptive Advertising, we’re a data-driven agency. This means that we strategically center the campaigns we’re creating for clients around tried-and-true methods that we know are most likely to be effective. Data is everything when it comes to increasing the likelihood of success—which is essential since no one wants to waste ad spend on campaigns that never had a shot in the first place.